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NGA unveils 2020 Creative Choice Award winners

Independent grocers honored for marketing, merchandising campaigns

Russell Redman

February 4, 2020

2 Min Read
NGA Creative Choice Awards-2020 logo.PNG
Winning grocery retailers will be presented their 2020 Creative Choice Awards at the NGA Show in San Diego on Feb. 25.NGA

In the lead-up to its annual convention, the National Grocers Association has announced the winners of the 2020 NGA Creative Choice Awards, which recognize effective and innovative marketing and merchandising in the supermarket industry.

The Creative Choice Awards honor two retail winners — an operator with up to 15 stores and an operator with more than 15 stores — in 11 categories, including media, products and stores. Specifically, the awards highlight the best marketing and merchandising campaigns in the grocery sector that boost sales, stand out creatively and benefit the community, according to Arlington, Va.-based NGA.

Entries, submitted between Dec. 1, 2018, and Dec. 1, 2019, were judged by a panel of 26 industry experts. The winners will be honored at the NGA Show in San Diego on Tuesday, Feb. 25, during the Super Breakfast Session.

The 2020 NGA Creative Choice Award winning grocery retailers are the following:

Connections Through Social Media

1-15 Stores: Metcalfe’s, “Hip Foodie Mom”

15 Stores: Coborn’s, “Healthy Tip Tuesday”

Connections Through Digital Market or Mobile

1-15 Stores: Bowman’s Market, “Donut Goes to Space on National Donut Day”

15 Stores: Remke Markets, “Daily Delights Loyalty Offers”

Traditional Media - TV or Radio

1-15 Stores: Shoppers Value Foods, Grand Opening

Related:NGA, ROFDA suspend planned merger

15 Stores: K-VA-T Food Stores, “Butcher Makes it Better”

Traditional Media - Print

1-15 Stores: Newport Avenue Market, “We Believe”

15 Stores: Sendik’s Food Market, “Peach Party”

Grand Opening or Remodel

1-15 Stores: Hornbacher’s Osgood, Gateway West Grand Opening

15 Stores: K-VA-T Food Stores, Food City of Abingdon, Va., Grand Opening

Local, Specialty, Emerging Products

1-15 Stores: Dorothy Lane Market, “Coffee Crawl”

15 Stores: Coborn’s, “That’s Smart” Launch

Seasonal Store Event

1-15 Stores: Acquistapace, “Holiday Cheese Extravaganza: Making the Big Cheese Bigger”

15 Stores: Brookshire Grocery Co., “Taste of Italy”

Center Store/GM/Frozen/HBC Category

1-15 Stores: Dorothy Lane Market, “Food Explorer” Series

15 Stores: Foodland/Food Giant, “Moonlight Madness Sale”

Fresh Departments

1-15 Stores: Dorothy Lane Market, “Food Explorer”

15 Stores: Cub Foods Lake Street, “Pi Day”

Community Engagement

1-15 Stores: Dill’s Food City IGA, “Facebook Post Goes Viral”

15 Stores: Brookshire Grocery Co., “Big Grocery Cart”

Special Recognition

Unilever Sustainable Living Award: Rudy’s Markets, “Food for February”

Kellogg’s Fighting Hunger and Feeding Potential: Brookshire Grocery Co., “Spirit of Christmas Food Drive”

NGA noted that voting is still open for the top Creative Choice Awards — “Outstanding Merchandiser” and “Outstanding Marketer” — through Monday, Feb. 24. Last year’s winners in those categories were Coborn’s for “Outstanding Merchandiser” and Cecil K’s Hometown Market for “Outstanding Marketer.”

Related:NGA adds to board, honors Kellogg’s Dave Jones

The 2020 NGA Creative Choice Awards are sponsored by Kellogg’s and Unilever.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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