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Save A Lot fires up big summertime promo

‘99 Days of Summer’ campaign serves up range of special savings, giveaways

Russell Redman

May 21, 2021

4 Min Read
Save A Lot-99 Days of Summer promo-shopper.jpg
Starting this week through Sept. 6, Save A Lot will roll out “hot” daily deals, weekly offers, giveaways and sweepstakes via email and in stores.Save A Lot

With COVID-19 vaccinations rising nationwide and more consumers itching to get out and about, Save A Lot is upping the seasonal marketing ante this year with the “99 Days of Summer” campaign.

The St. Louis-based discount grocer said Friday that the new summer promotion, running May 31 to Sept. 6, will serve up “hot” daily deals, weekly offers and sweepstakes that shoppers can enter to win through Labor Day.

Starting May 20, Save A Lot customers can get a chance to win $99 Save A Lot gift cards from a daily drawing and sweepstakes grand prizes. And beginning on Memorial Day, shoppers will get access to weekly digital scratch-offs with coupons, special offers and more, the retailer said.

Customers can sign up online for the summer promotion at savealot.com/99daysofsummer. Save A Lot said more than 150 winners will be awarded gift cards and other free products for enrolling, which will enter them into the sweepstakes. Grand prize winners will be announced after the close of the campaign.

Save A Lot-99 Days of Summer promo.jpgOne grand prize winner will be awarded $9,999 in Save A Lot gift cards that can be used on in-store purchases. (Image courtesy of Save A Lot)

“As the days ahead are getting ever brighter, we’re ready to infuse some much-deserved joy into summer that will surely bring excitement to each and every one of our customers, especially after the year we’ve all had,” Tim Schroder, senior vice president of marketing at Save A Lot, said in a statement. “By promising one-of-a-kind surprises throughout all 99 days of summer, we’re hoping to spread some fun and enjoyment while continuing to offer top-notch service and high-quality grocery items.”

Related:Grocery shoppers plan to welcome a summer with fewer restrictions

Among Save A Lot’s deals and prizes, each day from May 20 to Sept. 6 one person will be selected via email to win a $99 gift card, with 110 winners in total. Also via email, each week starting May 31, Save A Lot said it will send subscribers a new offer one product — such as buy-one-get-one-free or other offers with “significant price savings” — that can be used in store.

Shoppers also will see 99 Days of Summer savings offers on the weekend. Each Sunday, Save A Lot will email customers “digital scratch-offs” that reveal special coupons and deals on Save A Lot-brand products and national-brand items that can be redeemed in-store. Two-day sales on selected products, such as fresh summer produce or meas cut fresh in-store, also will be held each weekend at Save A Lot stores nationwide.

Grand prizes winners will be announced on Sept. 7, Save A Lot said. The top winner will be awarded $9,999 in Save A Lot gift cards that can be used on in-store purchases, while the runner-up will receive $999 in store gift cards. Another 36 people will win a year’s supply of Coca-Cola 12-packs (awarded as a $275 Save A Lot gift card), and five winners will get a year’s supply of Farmington bacon (awarded as a $400 Save A Lot gift card). Other prizes include a year’s supply of Kingsford charcoal (24 eight-pound bag, retail value of $156), Hidden Valley Ranch salad dressing (two dozen 24 oz. bottles, retail value of $97) and KC Masterpiece BBQ Sauce (two dozen 18 oz. bottles, retail value of $97).

Related:Save A Lot shifts to wholesale model

NCSolutions top-growing BBQ grocery categories.png

Overall, Save A Lot has a retail network of more than 1,000 stores in 33 states, with the vast majority of the locations licensed by over 200 independent grocers, and operates 13 distribution centers. 

U.S. grocery shoppers already have been ramping up summertime purchases. According to new research from advertising efficacy specialist NCSolutions, Americans bought barbecue-related consumer packaged goods (CPG) at a faster rate in April than in April 2019, before the pandemic.

The top-growing barbecue-related categories for the 12 months ended April 2021, compared with a year earlier, were seafood ( 29%), chicken ( 18%) and vegetables and meat alternatives ( 17%). On a sequential basis, household spending on outdoor essentials — including items such as suntan lotion, charcoal, coolers, and garden and patio supplies — grew 19% from March to April 2021, while purchases rose 8% for meat and 5% for condiments and sauces, NCSolutions reported.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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