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Stop & Shop serves up ‘Free-Days’

Friday giveaway deals aim to spur card signups, app downloads

Russell Redman

June 28, 2019

3 Min Read
Stop&Shop_Hartford_3.png
Images: Stop & Shop

Stop & Shop is enticing customers with giveaways to drive signups for its loyalty card and downloads of its mobile app.

The Ahold Delhaize USA supermarket chain said yesterday that it’s launching “Free-Days” on select Fridays at its more than 400 stores across the Northeast. When prompted, customers can stop by their local Stop & Shop store and pick up a free product, such as a Chobani yogurt, KIND bar or Ghirardelli Gourmet Milk chocolate squares.

Stop_&_Shop_Free-Day_giveaway.pngTo be eligible for the giveaways, shoppers first must go online to enroll for a Stop & Shop card and download the Stop & Shop app. They then will receive a notification when a Free-Day deal is available.

Customers have two days to load the Free-Day offer to their card via the app. The deals are automatically applied at checkout when they scan their Stop & Shop card. All Free-Day offers must be redeemed within two weeks, Stop & Shop noted.

“Free-Day is a way for us to surprise and delight our customers, and a fun opportunity for them to try a product or flavor they might not have purchased at our stores before,” Rachel Stephens, vice president of digital and loyalty at Stop & Shop, said in a statement.

Examples of Free-Day deals sent to Stop & Shop app users include Planet Oat oat milk, Chobani Gimmies crunch, LÄRABAR and KIND bars, Enlightened ice cream, Hershey’s Gold candy bars and Ghirardelli Gourmet Milk chocolate and caramel squares.

Related:Stop & Shop to get new president

Stop & Shop’s app enables customers to create shopping lists, access digital coupons and the weekly circular, view recipes and the retailer’s Savory magazine and track and redeem rewards (including fuel) and savings.

“The Stop & Shop app is really an incredible way to unlock savings and get access to hundreds of dollars’ worth of digital coupons,” Stephens added.

Providing customers with more value and an enhanced shopping experience are part of a five-year brand repositioning now under way at Quincy, Mass.-based Stop & Shop, Ahold Delhaize’s largest supermarket chain.

The effort began in October at 21 stores in the Hartford, Conn., area, and includes a modernized store format and a new logo that reflect a more customer-centric strategy based on convenience, notably a wider selection of fresh, fast, healthy and local food options. Next up are Stop & Shop stores on Long Island, where the company also acquired 32 King Kullen stores earlier this year. Plans call for 60 to 80 stores to be remodeled annually under the project, with total capital spending of $1.6 billion to $2 billion.

Earlier this month, Stop & Shop launched same-day online grocery pickup through Ahold Delhaize’s Peapod e-commerce arm at 20 stores as part of a bigger rollout this year. Plans call for the chain — whose stores are in Massachusetts, Connecticut, Rhode Island, New York and New Jersey — to add 175 more click-and-collect site by the end of 2019.

Related:Stop & Shop launches hiring drive in metro New York

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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