Raleys_store_exterior-promo.png Raley’s

Raley’s emphasizes wellness with store-brand chicken relaunch

All items now come antibiotic-free and in recyclable packaging

Western grocer Raley’s has relaunched its store-brand chicken program in line with efforts to promote customer wellness and sustainability.

The company said yesterday that, for the first time in its 84-year history, Raley’s brand chicken is 100% antibiotic-free and comes in 100% recyclable trays.

The changes were implemented for Raley’s store-brand chicken and Raley’s Purely Made organic chicken. Both labels now offer cage-free chickens packaged in 100% recyclable trays and without antibiotics, added hormones and preservatives.

Raley’s noted that the Purely Made organic chickens also are raised on USDA organic, non-GMO vegetarian feed and are free-range, with access to roam and forage in the sun.

“Raley’s is proud to launch our antibiotic-free chicken program and 100% recyclable packaging, bringing a higher-quality product to customers at the same low price,” Todd Allen, director of meat and seafood at Raley’s, said in a statement. “These changes are a critical step in our journey and show our commitment to improving our food offerings and being sustainable in our packaging practices.”

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In February, Raley’s announced that it was relaunching its full private label lineup to better convey value and quality as well as provide more product transparency. The initiative included a packaging redesign for the Raley’s, Raley’s Purely Made and Nob Hill Trading Co. brands and a big expansion of the Purely Made line, including additional standards and products for “clean, affordable eating.”

Helping customers make more informed and healthier food choices is a linchpin of West Sacramento, Calif.-based Raley’s brand positioning. In recent years, the retailer has discontinued production of store-brand soda with high-fructose corn syrup and artificial colors and flavors; eliminated private label cereal with more than 25% added sugar; and pulled conventional candy from the checkout lanes, reducing the overall sugar offerings by 25%. In 2017, the grocer also introduced the Raley’s Shelf Guide, a shelf tag program to provide shoppers with more label transparency on packaged foods and help them identify minimally processed and nutrient-dense products.

Raley’s operates 129 stores in California and Nevada under the Raley’s, Bel Air Markets, Nob Hill Foods, Food Source and Market 5-ONE-5 banners.

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