Sponsored By

eGrowcery launches AI recipes

Grocers can customize new tool based on shopper preference and inventory

Timothy Inklebarger, Editor

July 10, 2024

1 Min Read
eGrowcery.png
eGrowcery

Ecommerce platform eGrowcery announced the release of an AI-powered recipe generator tool that includes 70,000 recipes that grocers can personalize based on their inventory and shopper preference. 

The tool uses AI to recommend items in the store needed for the recipes that shoppers can include in their orders by clicking “add to cart,” the tech company said. 

“We are always seeking to improve the shopper experience, drive additional sales for our retailers and help them grow market share. Our approach to this recipe initiative does just that and more by creating a deep and powerful approach to provide shoppers with what they want when and where they want it,” eGrowcery CEO Patrick Hughes said in a press release.

eGrowcery launched the tool in Q2 and plans to enhance it before the end of the year “as retailer, supplier and shopper behavior is monitored and then optimized for universal success,” the company said. 

The tech follows a similar strategy taken by other grocers, such as Albertsons, which announced a partnership with ecommerce advertising platform Chicory in November 2023 to feature its shoppable recipe technology. 

 

About the Author

Timothy Inklebarger

Editor

Timothy Inklebarger is an editor with Supermarket News. 

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like