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Albertsons tapped to debut DoorDash express grocery delivery

Supermarket giant kicks off 30-minute service in over 20 major cities

Russell Redman

February 17, 2022

4 Min Read
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For DoorDash express grocery delivery, Albertsons Cos. stores will offer an assortment of more than 6,000 items.Albertsons/DoorDash

DoorDash has enlisted retail partner Albertsons Cos. for the launch of express grocery delivery service, in which customers receive their orders in 30 minutes or less.

Safeway, Vons, Acme Markets, Jewel-Osco, Tom Thumb and other Albertsons Cos. supermarkets are now offering DoorDash express grocery delivery in more than 20 major cities, including Los Angeles, Denver and Seattle, San Francisco-based DoorDash said Thursday. Plans call for DoorDash to roll out the rapid delivery service — accessed through the DoorDash mobile app — to more Albertsons Cos. grocery store banners in the coming weeks.

For DoorDash express grocery delivery, Albertsons Cos. stores will offer an assortment of over 6,000 items, ranging from center-store groceries and snacks to perishables such as frozen foods, fresh produce, dairy products and eggs. DoorDash noted that Albertsons Cos. customers enrolled in the grocer’s Just for U loyalty program also can link their account to the DoorDash app to earn loyalty points on express grocery delivery purchases, as well as take advantage of loyalty pricing and promotions.

“By partnering with DoorDash, Albertsons Cos. is able to offer even faster delivery to go alongside the quality products and great value we provide our customers,” Stephen Menaquale, senior vice president of e-commerce at Boise, Idaho-based Albertsons Cos., said in a statement. “We’re proud of what we’ve built with DoorDash in order to guarantee the perfect mix of convenience, quality and the prices our customers appreciate.”

Related:DoorDash launches 15-minute grocery delivery in NYC

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Safeway and other Albertsons Cos. supermarket customers access the express grocery delivery service through the DoorDash app or online marketplace.

 

To place an express grocery delivery order, Albertsons Cos. customers search for “rapid grocery” stores to find participating locations on the DoorDash app or go online and click the “grocery” tile on the DoorDash website and select the filter for “under 30 min.” delivery service. DoorDash said Albertsons Cos. supermarkets are available on DashPass, its subscription program that offers members no delivery fees and reduced service fees from thousands of grocery, convenience and retail stores and restaurants nationwide. Those benefits are available to DashPass members on eligible Albertsons Cos. express grocery orders with a subtotal of $12 or more.

The express delivery launch expands DoorDash’s eight-month-old partnership with Albertsons. Last June, the companies announced that DoorDash would provide last-mile grocery delivery from nearly 2,000 Albertsons Cos. stores, with more than 40,000 products available via the DoorDash online marketplace and app, including fresh and prepared foods, grocery, floral and convenience items. That was followed up in September with Albertsons becoming the first grocery retailer to launch DoorDash’s DoubleDash service, which enables customers to add items from nearby merchants to their original order without being charged an extra delivery fee or subject to an order minimum. Albertsons customers, too, can get alcohol delivery via DoorDash.

Related:Albertsons tapped to pilot DoorDash DoubleDash

“We know that speed, selection and affordability remain paramount for consumers when it comes to getting everything in their neighborhood delivered on-demand, and that’s why we’re proud to launch our new express grocery delivery service with Albertsons to bring their wide selection of groceries to consumers’ doorsteps in under 30 minutes,” stated Fuad Hannon, vice president of new verticals at DoorDash.

The nation’s second-largest supermarket operator, Albertsons Cos. has 2,278 stores in 34 states and the District of Columbia under more than 20 banners, such as Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market.

“Leveraging our extensive logistics network and Albertsons Cos.’ selection of groceries, we are creating a one-stop shop for consumers nationwide to access all the items they need, delivered to their doorstep right when they need it,” Hannon commented. “DoorDash’s merchant-first approach guides how we build our products and services, and today’s launch of express grocery delivery furthers our commitment to helping Albertsons grow their delivery offerings to meet evolving customer needs.”

In December, DoorDash jumped into the “ultra-fast” grocery delivery arena by offering delivery service in 15 minutes or less through a new DashMart in Manhattan’s Chelsea neighborhood. More New York City locations are planned for the service, DoorDash said. DashMarts were introduced in 2020 as virtual one-stop shops offering essential products on demand, and they now carry over 2,000 items, including fresh and frozen grocery staples, snacks, household goods and local products.

DoorDash said it has applied research on ultra-fast delivery to the rollout of express grocery delivery. According to the company, consumers are using fast grocery delivery service in planning their week’s meals, cooking dinner, ingredient purchases when preparing dishes, and for midweek or nightly “top-ups.” Popular express items include bananas, dairy, eggs and fresh produce such as avocados, limes, cucumbers, tomatoes, green onions, cilantro and lettuce. Customers place most fast-delivery grocery orders on Sundays, Mondays and Wednesdays — with Sunday evenings the most popular time frame — and 44% of orders occur between 4 p.m. and 9 p.m.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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