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Dollar General kicks off DoorDash delivery

Deep discount chain to roll out on-demand service to over 10,000 stores

Russell Redman

November 12, 2021

3 Min Read
Dollar General-storefront.jpg
At launch, more than 9,000 Dollar General stores now offer DoorDash same-day service, with the average delivery taking less than an hour.Dollar General

Dollar General has jumped into the on-demand delivery arena via a national partnership with DoorDash.

More than 9,000 Dollar General stores now offer DoorDash same-day service, with the average delivery taking less than an hour, the Goodlettsville, Tenn.-based deep discount retailer said yesterday. Plans call for DoorDash delivery to become available at over 10,000 Dollar General stores by December.

The DoorDash rollout comes after Dollar General piloted the service during the summer at about 600 stores in rural and metropolitan communities.

Dollar General-DoorDash delivery launch.jpg

Besides DoorDash same-day delivery, Dollar General offers its own DG Pickup click-and-collect service and DG AutoDeliver service for frequently ordered items.

“We strive to make shopping hassle-free and affordable, and our partnership with DoorDash reiterates DG’s commitment to provide convenient and contactless options,” Emily Taylor, executive vice president and chief merchandising officer at Dollar General, said in a statement. “We look forward to providing both existing and new customers with an even faster and more convenient way to experience all that DG has to offer.”

Products available for DoorDash delivery range from food and snacks to cleaning supplies and other household essentials, according to Dollar General, which added that items will carry the chain’s everyday low prices. Customers shop and place orders through DoorDash’s mobile app or online marketplace, and they aren’t required to select a time slot or meet a minimum order size.

Related:Instacart offers new ways for consumers to save on grocery shopping

To support the launch, Dollar General and DoorDash are offering shoppers 30% off their first order of $20 or more using the code DOLLAR, with a maximum discount of $20.

“Our platform was designed to connect consumers to their communities, providing increased access to food, everyday essentials and other local goods,” commented Tom Pickett, chief revenue officer at DoorDash. “We are thrilled to partner with Dollar General to provide customers across the country with convenient access to the everyday essentials they need at the affordable price points they have come to trust. With this partnership, we are proud to expand our services to areas that traditionally have not had access to same-day delivery.”

On-demand delivery with DoorDash joins Dollar General’s own DG Pickup click-and-collect service, now offered at most stores, and its DG AutoDeliver service, in which customers can schedule orders of regularly used items for delivery, with a 5% discount on each recurring order and free shipping for recurring orders exceeding $25.

Overall, Dollar General operates 17,683 stores in 46 states.

Dollar General announced the DoorDash partnership on the same day that online delivery giant Instacart unveiled the Dollar Store Hub on its e-marketplace. Through the hub, Instacart customers can browse deals and find other savings from more than 13,000 deep discount stores, including Dollar Tree, Family Dollar, 99 Cents Only and Five Below. San Francisco-based Instacart launched same-day delivery at about 7,000 Dollar Tree stores in late October, which followed up the rollout of the service to over 6,000 stores of sister chain Family Dollar in February.

Related:Dollar Tree expands same-day delivery with Instacart

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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