Fareway Stores now offers online shopping at 126 Fareway Meat & Grocery and Fareway Meat Market locations in a five-state region through Shop.Fareway.com or via the Fareway mobile app.
With an easy-to-navigate platform, customers can still get farm-fresh produce and high-quality meat, picked by Fareway’s experts, and receive the same great to-your-car carryout service. Newly planned store locations will provide for this service upon opening.
The buy online, curbside pick-up solution launched at the flagship Boone, Iowa, Fareway store in January 2021. The service is free with a $30 minimum purchase. Orders can be modified up to 30 minutes before pickup and can be ready as quickly as three hours after being placed.
“Our unmatched Fareway experience now includes the convenience of online shopping,” said Fareway CEO Reynolds W. Cramer. “Fareway experts will continue to cut and package fresh meat, offer farm-fresh produce to proper ripeness, and provide exceptional customer service. But now each customer can get this Fareway experience a different way.”
The online platform is powered by GrocerKey, a leading e-commerce technology provider. There is no membership fee to use the online shopping service.
Family-owned Fareway Store operates stores in Iowa, Illinois, Minnesota, Nebraska and South Dakota.
The company announced earlier this month that it is reorganizing its leadership team, with the promotions of Garrett S. Piklapp to president and Michael J. "Mike" McCormick to chief retail officer, effective immediately.
Piklapp has served at Fareway for 13 years, most recently as executive vice president/secretary/general counsel. McCormick, a 24-year veteran of Fareway, was most recently executive vice president of merchandising. In addition, Jacob W. "Jake" Moran joins the team as chief financial officer, replacing the retiring Craig A. Shepley effective Oct. 31, 2021.
