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FoodMaxx said its updated mobile app is designed to deliver more savings to the 'value-conscious' customers of its warehouse grocery stores and digital channels.

FoodMaxx launches new mobile app

Value grocer plans enhanced digital experience for customers

Warehouse grocery chain FoodMaxx has introduced a new mobile app to connect customers with savings offers more easily.

Parent company The Save Mart Cos. said yesterday that the FoodMaxx app now features a more intuitive interface, additional online grocery functionality and ready access to digital coupons and special deals. Developed with digital retail specialist Swiftly, the app also provides a more seamless ordering and e-coupon experience.

The updated FoodMaxx mobile app is available free for download at the Apple App and Google Play stores.

“Our priority is to provide FoodMaxx shoppers with the very best values, day in and day out, and this new user-friendly app provides an e-commerce experience that is focused on delivering even more savings for our value conscious shoppers,” Barbara Walker, chief marketing officer for The Save Mart Cos., said in a statement.

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The latest version of the FoodMaxx app brings easier access to savings offers, digital coupoons and online grocery functions.

Through the app, shoppers can access the MAXXcoupons program to manage their digital account and clip coupons and digital offers to store for later use. The MAXXcoupons Dashboard presents all available coupons and offers in one location. Other tools include a store locator, recipe catalog and search, print ad viewer and a shopping list builder (with the ability to add items from the weekly ad or recipes).

Upcoming updates will include both online and in-store features. “This debut is just the beginning, with frequent app updates showcasing new functionality such as click-and-collect, subscription delivery to doorstep and contactless checkout, all designed to make omnichannel shopping even easier for our FoodMaxx customers,” Walker added.

FoodMaxx operates 53 price impact grocery stores — in a no-frills, warehouse-style format — in California’s Bay Area and the Central Valley regions. The chain is able to offer shoppers robust savings via innovative procurement and hyper-efficient operations, including its ability to buy in bulk, stock shelves directly from delivery trucks and having customers safely bag their own groceries. Customers are offered deals on everything from staple products to well-known brands and private-label items.

The new FoodMaxx app stems from a partnership with Seattle-based Swiftly that Save Mart unveiled in August. Plans call for the Modesto, Calif.-based grocer to leverage Swiftly’s digital platform to create a seamless, personalized customer experience spanning in-store, pickup, delivery and “endless aisle” channels as well as relevant digital advertising and media. Overall, The Save Mart Cos. operates more than 200 stores in California and Nevada under the banners Save Mart, Lucky and Lucky California, FoodMaxx and MaxxValue.

“We are excited that our technology platform is helping power The Save Mart Cos. new user-friendly apps, enabling them to create new and engaging ways to drive loyalty and engaging mobile experiences,” stated Sean Turner, Swiftly co-founder and chief technology officer. “The Save Mart Cos. is a great example of a brick-and-mortar retailer building strong digital customer relationships, while unlocking new forms of advertising revenue and incremental sales.”

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