BJ’s Wholesale Club has expanded its buy-online-pickup-in-club (BOPIC) service to include fresh and frozen groceries.
The Westborough, Mass.-based warehouse club chain said Thursday that BJ’s members can now order their weekly groceries on BJs.com or through the BJ’s mobile app for curbside or in-store pickup at any of its 219 clubs in 17 Eastern states.
BJ’s rolled out contactless curbside pickup service to all of its clubs in August. At the time, the company said it also had begun offering perishables via pickup in selected club locations, with chainwide availability expected by the end of October.
“We’re committed to helping our members save time and money on essentials, which is why we’re offering more convenient ways to help them get exactly what they need,” Jeff Desroches, executive vice president and club operations officer at BJ’s, said in a statement. “With the expansion of our buy online, pickup in-club service, BJ’s members can do their weekly grocery shopping — and check off anything else on their list — in an easy, one-stop shop.”
With the move, members can order from a wide range of fresh and frozen products in addition to thousands of general merchandise, center-store groceries, and health and beauty aids already available on BJs.com and the BJ’s app for store pickup. Both in-club and curbside pickup service are free for members.
Expanded pickup service builds on BJ’s recent efforts to improve its e-commerce offering, such as an upgraded website and mobile app, digital coupons and Instacart same-day grocery delivery.
“Our digital business is crucial to our existing and new members and is stronger than ever,” BJ’s President and CEO Lee Delaney said in a conference call on results for the fiscal 2020 second quarter ended Aug. 1. “We grew digitally enabled sales by more than 300% and made dramatic progress, rolling out new digital services.” He noted that at the time that the retailer will “move aggressively” to add infrastructure in its clubs to accommodate growing e-commerce business.
About 75% of the digital sales growth in the second quarter was fueled by BOPIC and same-day delivery purchases, according to Chief Financial Officer Robert Eddy.