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H Mart teams up with Shipt for online grocery delivery

Asian-American grocer extends reach for same-day service

Russell Redman

October 19, 2020

2 Min Read
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Ship will provide same-day grocery delivery from H Mart stores in 12 states starting this month.H Mart

Asian-American supermarket chain H Mart has expanded on-demand delivery service through a partnership with Shipt.

Birmingham, Ala.-based Shipt, a subsidiary of Target Corp., said H Mart will provide same-day grocery delivery from H Mart stores in 12 states starting this month. The rollout will give more than 10 million households online shopping access to a range of classic and unique Korean-American products available for delivery.

Shipt service will be offered through H Mart stores in selected metropolitan areas in California, Virginia, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania and Texas.

“H Mart is excited to bring top-quality Asian groceries to Shipt customers,” H Mart President Brian Kwon said in a statement. “I hope our fresh, delicious and healthy food will bring much joy and many smiles to our customers, families and friends.”

Shipt marks H Mart’s second e-commerce partner for same-day grocery delivery. The retailer first partnered with Instacart in March 2016 and then expanded Instacart service chainwide in June 2019.

H Mart operates more than 90 stores in 14 states. Its stores offer both traditional Asian and American groceries, including fresh produce, meat, poultry, seafood and ready-to-cook items.

Related:H Mart offers same-day delivery with Instacart

To place orders via Shipt, H Mart customers shop for groceries at the retailer’s page on the Shipt.com online marketplace or via the Shipt mobile app. Orders are picked, packed and delivered by Shipt personal shoppers in the designated time window. As added safety measure during the COVID-19 pandemice, the personal shoppers are encouraged to leave orders at the door to provide contactless delivery, Shipt noted.

In support of the launch, Shipt is offering H Mart customers $50 off the annual membership, regularly priced at $99, if they enroll in the service by Oct. 22. A yearly membership provides unlimited free deliveries on orders of $35 or more. Shipt also recently began offering a pay-per-delivery option, call Shipt Pass. Customers can get a Shipt Pass for a fee of $10 for one online delivery order, $9 for three orders or $8 for five orders.

“We’re thrilled to now be offering our same-day delivery services from H Mart to give our customers convenient access to all the fresh and specialty products they love,” stated Joe Manning, chief business officer at Shipt. “Whether our customers are looking to try a new recipe or just need the necessities, this partnership will give them the option to get a variety of ingredients, grocery needs and more in a safe and efficient manner.”

Related:Shipt aims to add 100,000 personal shoppers

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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