Asian-American supermarket chain H Mart has expanded on-demand delivery service through a partnership with Shipt.
Birmingham, Ala.-based Shipt, a subsidiary of Target Corp., said H Mart will provide same-day grocery delivery from H Mart stores in 12 states starting this month. The rollout will give more than 10 million households online shopping access to a range of classic and unique Korean-American products available for delivery.
Shipt service will be offered through H Mart stores in selected metropolitan areas in California, Virginia, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania and Texas.
“H Mart is excited to bring top-quality Asian groceries to Shipt customers,” H Mart President Brian Kwon said in a statement. “I hope our fresh, delicious and healthy food will bring much joy and many smiles to our customers, families and friends.”
Shipt marks H Mart’s second e-commerce partner for same-day grocery delivery. The retailer first partnered with Instacart in March 2016 and then expanded Instacart service chainwide in June 2019.
H Mart operates more than 90 stores in 14 states. Its stores offer both traditional Asian and American groceries, including fresh produce, meat, poultry, seafood and ready-to-cook items.
To place orders via Shipt, H Mart customers shop for groceries at the retailer’s page on the Shipt.com online marketplace or via the Shipt mobile app. Orders are picked, packed and delivered by Shipt personal shoppers in the designated time window. As added safety measure during the COVID-19 pandemice, the personal shoppers are encouraged to leave orders at the door to provide contactless delivery, Shipt noted.
In support of the launch, Shipt is offering H Mart customers $50 off the annual membership, regularly priced at $99, if they enroll in the service by Oct. 22. A yearly membership provides unlimited free deliveries on orders of $35 or more. Shipt also recently began offering a pay-per-delivery option, call Shipt Pass. Customers can get a Shipt Pass for a fee of $10 for one online delivery order, $9 for three orders or $8 for five orders.
“We’re thrilled to now be offering our same-day delivery services from H Mart to give our customers convenient access to all the fresh and specialty products they love,” stated Joe Manning, chief business officer at Shipt. “Whether our customers are looking to try a new recipe or just need the necessities, this partnership will give them the option to get a variety of ingredients, grocery needs and more in a safe and efficient manner.”