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Shipt unveils new look as part of brand refresh

Online delivery service looking beyond grocery as it explores new retail verticals

Michael Browne, Executive Editor

February 6, 2020

2 Min Read
Shipt image 1.jpg
Currently, Shipt reaches 70% of U.S. households in more than 5,000 cities.Shipt

As online delivery service Shipt prepares to expand its footprint and break into new retail verticals, the company today unveiled a refreshed look for the brand, including a new logo that replaces the familiar green spaceship logo for a shopping bag that the company says is “reflective of Shipt’s approachable, people-centric personality and mission.”

shipt logo horiz Green and Plum RGB.png

The new Shipt logo replaces the familiar green spaceship logo for a shopping bag.

Later this month, Shipt will also launch a robust ad campaign that features the refreshed brand across 10 video vignettes demonstrating its campaign tagline “Over-delivering delivery,” and will be repurposed for TV, digital, social, radio and out-of-home advertising both nationally and locally.

Acquired by Target in December 2017 for $550 million, Shipt now has retail partners spanning the grocery, alcohol, kitchen goods and household staples and business products segments. The service also delivers fresh foods, health and wellness products and pet supplies.

Currently, Shipt reaches 70% of U.S. households in more than 5,000 cities. An annual membership costs $99, but consumers who sign up can get a free two-week trial and an annual membership for $49.

Moving beyond its grocery store base — which includes partnerships with parent Target, as well as retailers like H-E-B, Meijer and Costco — Shipt announced in January that it would begin offering same-day delivery service from Office Depot and OfficeMax stores in more than 200 markets, serving over 60 million households in this new retail vertical for the delivery specialist. Outside of the grocery channel, Shipt also has partnerships with CVS Pharmacy, Sur La Table and Petco.

Related:Shipt launches same-day delivery with Office Depot

In announcing the Office Depot deal, Shipt CEO Kelly Caruso said, “Our vision at Shipt is to deliver the products consumers need so that they can spend their time doing what matters most. With Office Depot, we’re now able to serve more people in more ways, from the local business owner to the schoolteacher to the work-from-home mom or dad. We’re in the midst of an exciting evolution to a multivertical, multiretailer delivery service and are thrilled to have Office Depot as part of the Shipt family.”

Shipt said it aims to add new multivertical retail partners to its online marketplace throughout the year. 

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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