A 20-SKU basket shopped via the curbside-pickup service was less expensive at Stop & Shop (fulfilled by Peapod) in Westborough, Mass., than a nearby Roche Bros. store during three separate shopping periods, according to research by Brand View, a market-leading international price and promotions intelligence analytics tools.
Click here to download a free pdf of Brand View's Westborough report
Factoring into results was a service charge of $6.95 per order at Roche Bros. Stop & Shop charges $2.95 per order.
Westborough, with a population topping 18,000, is about 28 miles west of Boston.
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