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Target launches e-commerce with Curbside

A new e-commerce application allowing for “click-and-collect” shopping has launched at a handful of Target stores in the San Francisco area.

Jon Springer, Executive Editor

October 8, 2014

1 Min Read
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A new e-commerce application allowing for “click-and-collect” shopping has launched at a handful of Target stores in the San Francisco area.

The app, known as Curbside, enables shoppers to shop a local Target store on their phones and arrange for same-day pickup at a curbside or guest services area. The technology accesses real-time local inventory from a retailer and uses location-based technologies to alert stores when a customer is arriving for a pickup. There is no fee for the application, or to shop, Curbside said.

Curbside was founded by two former Apple engineers and has received $9.5 million in funding, published reports said. The service is currently available at 10 Target stores around San Francisco and a “handful” of other area retailers.

The below video illustrates the Curbside experience:

 

Early reviews appeared to be favorable.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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