Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, is now offering home delivery of its La Cocina menu of prepared food through Postmates food delivery service.
Sylmar, Calif.-based Vallarta — known locally as the “Home of the Original Carne Asada” — has been testing Postmates delivery service in select regions since June and will now offer it in 32 of its 52 stores, with service to more stores coming by the end of 2020.
“The wait is over, now you can get Vallarta’s homemade, authentic dishes from La Cocina delivered straight to your home,” said Mark Montelongo, vice president, meat, seafood and La Cocina. “Food delivery is something that our customers have been asking for, especially during the COVID-19 pandemic. Postmates is making it convenient and safe for you to have our delicious tacos, burritos and other menu options at your door. We’ve worked hard with our operations teams to ensure customers get the high-quality La Cocina items they’ve come to expect."
On average, Postmates will deliver to a customer’s door within 45 minutes, the retailer said. For customers who prefer to pick up their orders, they can place the order via the Postmates app and pick it up in-store at the Postmates pickup window at La Cocina.
La Cocina Authentic Mexican Taqueria and Kitchen is Vallarta's in-house Mexican kitchen where traditional foods are prepared, cooked fresh daily and ready for purchase. The La Cocina menu will consist of popular items including carne asada burritos, birria de res, taquiza packs, tamales, caldos (soups), horchata, pupusas, fresh guacamole, premium tortilla chips, tres leches cake, champurrado, fresh-squeezed juices and more.