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Wakefern helps make recipes more ‘shoppable’

ShopRite banner partners with Chicory for online recipe service

Russell Redman

April 4, 2019

2 Min Read
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Grocery cooperative Wakefern Food Corp. has teamed up with online recipe network Chicory to provide ShopRite customers with “shoppable recipes.”

Under the partnership, announced this week, shoppers will be able to send recipe ingredients directly to virtual carts on ShopRite.com. The companies said the functionality integrates the online recipe search and grocery ordering processes for consumers.

Instead of writing down a recipe list and hunting for the ingredients in store aisles, customers can find millions of recipes from Chicory’s digital network and then populate the ingredients into an online basket at ShopRite and pick up their orders at the store or have them delivered.

Campbells_online_recipe_Chicory.pngChicory announced an online recipe partnership with Campbell's Kitchen earlier this month.

Wakefern and Chicory will provide shoppable recipes from across Chicory’s network of over 1,000 recipe sites and 3.6 million recipes. The service launched first at ShopRite and is scheduled to launch at Wakefern’s The Fresh Grocer retail banner in the coming months.

“We are excited to partner with Chicory, a market leader in providing shoppable recipes to customers,” commented Steve Henig, vice president of digital commerce and analytics at Keasbey, N.J.-based Wakefern. “This is just another way we are working to make the online shopping experience for our customers even better.”

The Chicory service works as follows: ShopRite customers choose a recipe from Chicory’s network of recipe sites, scroll to the bottom of the ingredients list and click “Get Ingredients,” enter their ZIP code and select ShopRite as their retailer, and pick a nearby store. Next, they sign into their ShopRite.com account (or register for one), and all of the recipe ingredients will be loaded into their online shopping cart. Upon complete the purchase, they then select delivery or store pickup to get their recipe ingredients.

New York-based Chicory noted that the integration will build its retailer capabilities in the Northeast and bolster Wakefern’s e-commerce presence by adding another feature to the ShopRite from Home online grocery platform. As part of that service, ShopRite associates personally select all food and other products for online orders for delivery or pickup.

“Chicory is proud to partner with Wakefern Food Corp. to bring recipe ingredients to the doors of consumers across the Northeast,” Yuni Sameshima, co-founder and CEO of Chicory, said in a statement. “They’ve been incredibly hands-on with our partnership, so it’s clear that they are committed to and believe in driving grocery e-commerce forward through innovative technologies. Wakefern has approached this partnership with the shopper experience as first priority.”

Other Chicory partners include Walmart, Amazon, Peapod and Instacart as well as manufacturers Campbell’s, Mondelez, Hershey’s, Unilever, General Mills, Perdue, Tyson and Chobani.

Overall, Wakefern’s 50 independent members operate 354 supermarkets under the ShopRite, The Fresh Grocer, Price Rite and Dearborn Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, Rhode Island and Virginia.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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