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Hy-Vee brings Wahlburgers to Wisconsin

Retailer opens burger franchise’s first restaurant in the state

Michael Browne, Executive Editor

September 4, 2019

1 Min Read
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Hy-Vee Inc. will open its fourth Wahlburgers franchise location at The Corners of Brookfield in the Town of Brookfield, Wis., on Sept. 24. The location will be the first Wahlburgers in Wisconsin, with a second restaurant scheduled to open in Milwaukee later this year.

The 6,000-square-foot Brookfield Wahlburgers will feature the restaurant chain’s signature burgers, chef-inspired recipes, homestyle sides, fish, chicken and vegetarian options, and a full bar including specialty drinks such as adult frappes and floats.

Chef Paul Wahlberg created the Wahlburgers franchise in 2011, along with celebrity brothers Mark and Donnie Wahlberg, for friends and family to come together over delicious chef-inspired dishes served up in a casual, music-filled atmosphere. Last year, Hy-Vee announced plans to build, own and operate 26 Wahlburgers restaurants. It currently operates three other Wahlburgers locations, at Mall of America in Bloomington, Minn.; Olathe, Kansas; and West Des Moines, Iowa.

The West Des Moines, Iowa-based supermarket chain plans to open a 5,300-square-foot Wahlburgers in Milwaukee late this year. The location, in the city’s historic Third Ward, would mark the grocery retailer’s fifth operating Wahlburgers overall.

“We are excited to announce the location of our second Wahlburgers restaurant in Wisconsin and to bring a new dining experience to Milwaukee’s Third Ward,” Hy-Vee Chairman and CEO Randy Edeker said during the announcement of the planned restaurant.

Related:H-E-B, Hy-Vee add restaurant locations

Hy-Vee, which operates over 245 stores in eight states, also sells Wahlburgers-branded menu items at its full-service Hy-Vee Market Grille restaurants in the Des Moines area. Hy-Vee also has been a sponsor of the “Wahlburgers” reality television series on the A&E network, which chronicles the brothers and the restaurant franchise. The retailer also carries Wahlburgers retail beef products.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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