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Hy-Vee dishes up second Wahlburgers for Wisconsin

Franchise restaurant would be grocer’s fifth in three states

Russell Redman

March 11, 2019

2 Min Read
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The West Des Moines, Iowa-based supermarket chain said Monday that it plans to open a 5,300-square-foot Wahlburgers restaurant in Milwaukee late this year. The location, in the city’s historic Third Ward, would mark the grocery retailer’s second Wahlburgers in Wisconsin and fifth overall.

In January, Hy-Vee had announced plans to open a 6,000-square-foot Wahlburgers restaurant at The Corners of Brookfield shopping center in Brookfield, Wis., late this summer. The grocer’s first three Wahlburgers locations opened in 2018 in Bloomington, Minn. (inside the Mall of America); West Des Moines, Iowa; and Olathe, Kansas.

Hy-Vee_Wahlburgers_Olathe_KS_bar.pngHy-Vee's Wahlburger's franchise in Olathe, Kan. (Photos: Hy-Vee)

“We are excited to announce the location of our second Wahlburgers restaurant in Wisconsin and to bring a new dining experience to Milwaukee’s Third Ward,” Hy-Vee Chairman and CEO Randy Edeker said in a statement.

Located at 322 North Broadway, the new Wahlburgers will serve up signature burgers; made-from-scratch recipes; homestyle dishes; fish, chicken and vegetarian options; and a full bar, including specialty drinks like adult frappes and floats. The restaurant will anchor the recently restored landmark 1914 Commission Row warehouse, according to Nathan Bernstein, director of commercial real estate at site developer Joseph Property Development.

Related:H-E-B, Hy-Vee add restaurant locations

“The Wahlburgers in Milwaukee’s Third Ward will enhance and complement the strong food scene in the city and will be a great destination for all residents and visitors to the Third Ward,” Bernstein commented.

In 2017, Hy-Vee in 2017 unveiled plans to build, own and operate 26 Wahlburgers restaurants. The Midwestern grocer, which operates over 245 stores in eight states, also sells Wahlburgers-branded menu items at its full-service Hy-Vee Market Grille restaurants in the Des Moines area.

Hingham, Mass.-based Wahlburgers operates 29 casual restaurants in 19 states and Canada. Chef Paul Wahlberg launched the franchise with his celebrity brothers Mark and Donnie Wahlberg in 2011. Hy-Vee also has been a sponsor of the “Wahlburgers” reality television series on the A&E network, which chronicles the brothers and the restaurant franchise.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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