With nearly $60 billion in supermarket sales in 2018, the business for store brands continues to be a significant piece of the grocery pie. In fact, sales of private label consumer packaged goods (CPGs) continue to rise, growing four times faster in the United States year over year than national brands, according to IRI data.
That fact is certainly not lost on grocery retailers, many of whom have expanded, revamped or introduced store-exclusive brands this year. Here’s a roundup of some of the biggest launches in 2019.
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