Sponsored By

Stop & Shop rolls out vertically farmed produce with AeroFarms

Sustainably grown leafy greens expanded to 350 northeastern supermarkets

Michael Browne, Executive Editor

October 11, 2021

2 Min Read
Stop__Shop-storefront-closeup_1.png
Stop & Shop is the latest retailer to offer AeroFarms' vertically grown produce, following companies such as Walmart, Whole Foods and FreshDirect.Stop & Shop

More than 350 Stop & Shop supermarkets this fall will begin offering leafy greens from indoor vertical farming company AeroFarms.

The Quincy, Mass.-based retailer, with stores across the Northeast and New England, is the latest grocer to partner with AeroFarms, the Newark,N.J.-based Certified B Corporation that safely grows its produce indoors in its state-of-the art commercial vertical farming facilities that are certified for USDA Good Agricultural Practices. Other retailers working with AeroFarms include Walmart, Whole Foods Market, Amazon Fresh and online retailer FreshDirect.

“Customers have fallen in love with our award-winning greens,” said David Rosenberg, co-founder and CEO of AeroFarms. “We are excited to be able to expand our distribution with a great partner like Stop & Shop to offer our high-quality produce all year round at consistent pricing and availability, and we can help grow the entire category of leafy greens and drive consumption with our sustainably grown produce that is ultimately winning on taste.”

AeroFarms_indoor_vertical_farm.png

AeroFarms' indoor vertical farming model yields annual productivity up to 390 times greater than traditional field farming and uses up to 95% less water and zero pesticides.

According to the company, AeroFarms grows its leafy greens using proprietary aeroponics and indoor vertical-farming technology. The company said its model yields annual productivity up to 390 times greater than traditional field farming and uses up to 95% less water and zero pesticides, in turn providing optimal quality, color, nutrition, texture and taste for its produce.

Related:Whole Foods, Amazon Fresh, FreshDirect step up distribution from AeroFarms

AeroFarms’ 10 leafy green products — including micro arugula, broccoli, kale, rainbow mix, spicy mix and super mix plus baby arugula, bok choy, kale and watercress — are ready-to-eat and don’t require washing, the company said, providing more safety and convenience to customers. The vertical farmer also recently announced a rebranding of its Dream Greens retail brand to the AeroFarms label.

In May, AeroFarms greens were made available for same-day delivery through online grocer FreshDirect’s Express service, following an expansion from one to three distribution centers. And in the Mid-Atlantic region, AeroFarms began piloting its products at selected Walmart stores in Virginia. The Walmart distribution comes after  AeroFarms’ ground-breaking in April for a 136,000-square-foot vertical farm in Danville, Va., which the company said will be the world’s largest indoor aeroponic indoor vertical farm when it goes into operation in mid-2022.

As concerns about sustainability and local sourcing have grown, more U.S. grocery retailers have aexpanded vertically farmed produce offerings at stores this year, including Albertsons Cos. with Bowery Farming in the Northeast and Mid-Atlantic; The Kroger Co. with 80 Acres Farms in Ohio, Indiana and Kentucky; and Giant Eagle with Fifth Season in Pennsylvania and Ohio.

Related:Retailers reduce produce miles through vertical farming and local sourcing

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like