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Fresh produce sales rose 5% in 2013

Average store sales of fresh produce increased 4.8% to more than $47,000 per week, per store in 2013, according to United Fresh Produce Association’s FreshFacts on Retail 2013 Year in Review.


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Some produce categories fared even better. Weekly dollar sales of snacking value-added vegetables jumped 15%. Dollar sales of avocadoes rose 11.7% while volume climbed 10.3%. The top-selling vegetable category, packaged salads, saw a 6.7% increase in sales.

Organic produce was also a bright spot in 2013. Dollar and volume sales increased roughly 20% for organic fruits and vegetables. 

United Fresh publishes FreshFacts on Retail in partnership with Nielsen Perishables Group. The report is sponsored by Del Monte Fresh Produce.

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