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Produce Shows Sales Gains

WASHINGTON —  Fresh fruit and vegetables both posted sales gains the first quarter of this year over the same period a year earlier, according to the latest edition of FreshFacts for Retail, a quarterly research report from The United Fresh Foundation.

Produce departments as a whole experienced a 2% increase in volume sales, and 7% increase in average dollar sales, spurref by a 4.9% increase in retail prices.


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By volume sold, vegetables beat fruit, with a 2.1% increase, while fruit posted an increase of 1.4% over the same quarter in 2012.

In dollar sales, fruit outdid vegetables, increasing nearly 8% over the first quarter last year, with vegetable dollar growth coming in at 5.7%.

The report also includes these stand-out findings:

Nine out of 10 of the top 10 selling fruits posted dollar gains over first quarter 2012, with citrus, melon, specialty fruit and apples chalking up double-digit gains, mostly related to price increases, the research showed, and half of the top 10 vegetable categories gained both in dollar and volume sales.

Read more: Whole Foods Imagines Produce Department Without Bees

The report also showed sales gains for organic and value-added fruits and vegetables. Organic fruits increased 24.4% in dollar sales, and organic vegetables showed an increase of 14.9%.

Value-added fruits increased in dollar and volume sales by 10.7% and 2.9%, respectively.

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