ROCHESTER, N.Y. — As part of its ongoing “Eat Well. Live Well.” initiative, Wegmans Food Markets has developed displays merchandised with healthy foods near the company's in-store pharmacies.
“There's so much good science showing that people lower their risk of many health problems when they make healthy food choices and include regular exercise in their routines,” Brian Pompo, coordinator of wellness and clinical services for pharmacy, said in a release issued by the company last week.
“As health professionals, pharmacists know that food and medication play different but mutually supportive roles in helping customers lead healthier lives. … That's why we've created our ‘eat well live well stations’ near the pharmacy.”
Currently, the displays feature produce, including berries, melons and tomatoes, but the displays change seasonally. In cold months, for example, foods that help fight colds and flu, such as orange juice or soups might be on display. Other possible display ideas include fat-free dairy products or displays focusing on whole-grain breads and cereals.
The displays are intended to educate Wegmans' pharmacy customers about healthy eating, and to help generate discussions between pharmacists and those customers regarding foods that may help with specific conditions. For example, eating five or more cups of fresh produce daily can help lower blood pressure and whole-grain foods can help lower cholesterol.