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Weis Launches New Price Freeze

SUNBURY, Pa. — Weis Markets here on Friday said it has begun a new round of its “Price Freeze” program, discounting more than 2,000 items for 90 days.

The price freeze is the 10th extended discount period since Weis implemented the program in 2009, saving its shoppers an estimated $40 million, Weis said.

“Weis Markets is committed to saving our customers money every time they visit one of our stores,” Kurt Schertle, Weis Markets’ executive vice president, sales and merchandising, said in a statement. “With price inflation on food expected to continue in 2013, we hope to help mitigate the impact on our customers with our Price Freeze program, allowing our customers to enjoy long-term value on everyday items.”

Read more: Weis Launches New 'Price Freeze'

The current Price Freeze program includes name-brand and private-brand products in grocery, frozen, dairy, meat, health, beauty care and general merchandise. Discounted items are identified with in-store signs, shelf tags and in weekly circulars.

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