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Amazon Fresh adds incentive for Prime shoppers

In-store savings of 20% offered year-round to program members

Russell Redman

June 28, 2022

3 Min Read
Amazon Fresh shopper-smartphone-cart.jpg
Amazon also is offering Prime members 20% off a weekly rotating assortment of prepared foods at Amazon Fresh supermarkets.Amazon

Amazon is serving up added savings to members of its Prime customer benefits program who shop at the company’s fast-growing Amazon Fresh supermarkets.

Beginning June 29, Prime members will get a 20% discount on selected everyday items at Amazon Fresh stores. Seattle-based Amazon noted that the in-store savings will be available year-round to Prime members, who receive the discount by scanning the code in the Amazon app at checkout or paying with a credit card registered to their Prime account.

Amazon said Prime members also can save 20% off a weekly rotating assortment of prepared foods at Amazon Fresh locations. On Amazon's website, the initial week’s savings selections include salad bar (Monday), sandwiches (Tuesday), soup (Wednesday), chef’s case deli salad (Thursday), California roll sushi (Friday), cheese pizza (Saturday), and deli meats and cheese (Sunday).

“We’re excited to launch the new Prime member savings benefit at Amazon Fresh stores today, offering 20% off everyday essentials across aisles,” Jeff Helbling, vice president of Amazon Fresh, said in a statement. “Prime members get the best of shopping, savings and entertainment every day from Amazon, and we’re thrilled to add another benefit to their membership.”

In support of the new Prime savings benefit, Amazon also is offering members 20% off 10 selected items:

Related:Amazon elevates Doug Herrington to worldwide stores CEO

• Organic 100% grass-fed ribeye steak (10 oz.)

• Planet Oat Original oatmilk (52 fl. oz.)

• 365 by Whole Foods Market trimmed brussels sprouts (12 oz.)

• Fresh brand broccoli stir fry (15.5 oz.)

• Hidden Valley Original Ranch Gluten-Free salad dressing and topping (16 oz. bottle)

• 365 Everyday Value cage-free, non-GMO large brown grade A eggs (dozen)

• Fresh brand frozen, raw, large, easy-peel, tail-on shrimp (2 lbs., 31-40 count per lb., value pack)

• Verde Farms organic 100% grass-fed ground beef 85%/15% (1 lb.)

• Sabra Classic hummus (10 oz.)

• Dietz & Watson honey maple ham

Although Amazon’s Just Walk Out cashierless technology — which enables customers to pay for their items without waiting at the checkout line — is key to Amazon Fresh’s appeal, the banner also touts good food and value for the money. Amazon Fresh stores serve up a curated assortment of competitively priced national, regional, local and Amazon own brands, geared toward a weekly trip. The stores also offer an ample selection of fresh produce, meat and seafood plus a range of prepared foods made in-store, including freshly baked bread, hot and cold bars, fresh sushi, made-to-order pizza and hot sandwiches.

Related:Amazon Fresh ramps up expansion with five new stores

The Prime member discount comes as Amazon Fresh has accelerated its expansion. Earlier this month, Amazon announced five new Amazon Fresh stores, four of which have opened. Those additions came after Amazon in May said it began hiring for the first Amazon Fresh locations in New York and New Jersey.

So far in June, Amazon Fresh stores have opened in Manassas and Lorton, Va.; North Riverside, Ill.; and Huntington Beach, Calif. Another location is slated to open in Arlington, Va., “in the coming weeks,” Amazon said.

The new locations, except for the Arlington site yet to open, expand the Amazon Fresh banner to 34 stores in six states and the District of Columbia. That’s more than twice the 14 locations Amazon Fresh had in mid-June 2021. Next in number of Amazon Fresh stores after California (15) and Illinois (eight) are Washington state (four locations); Virginia (three); and Maryland, Pennsylvania and D.C. at one apiece. All of the new stores also include Just Walk Out shopping.

In mid-May, Amazon unveiled plans for Amazon Fresh to enter the metropolitan New York market with upcoming stores in Paramus, N.J., and Oceanside, N.Y. The Oceanside store will mark Amazon Fresh’s debut in the metro New York suburban market of Long Island. According to Newsday, two more Long Island Amazon Fresh stores are upcoming in Plainview and East Setauket. Newsday also reported that Amazon is eyeing a 38,000-square-foot space in Glen Cove, where a King Kullen supermarket is slated to close in late July.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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