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Foxtrot Market heads east with Washington, D.C., stores

Chicago-based upscale corner store and café chain opens locations in Georgetown and Mount Vernon Triangle

Michael Browne, Executive Editor

March 1, 2021

3 Min Read
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Foxtrot Market, a hybrid corner store, café and delivery retail market is making its East Coast debut with two Washington, D.C., openings this month.Foxtrot Market

Foxtrot Market, a fast-growing chain of upscale, delivery-focused corner stores and cafés with eight locations in Chicago and Dallas, is expanding to the East Coast with the opening of two stores in Washington, D.C.

On Monday, March 1, Foxtrot opens its Georgetown store (1267 Wisconsin Avenue NW), with a forthcoming store opening in the Mount Vernon Triangle (650 Massachusetts Avenue NW) on March 22. 

The new store openings follow last month’s announcement of $42 million in new funding that will be used to scale the company in D.C. and within its existing markets.

The two new stores bring Foxtrot’s total to 12 locations, with plans to add as many as nine stores in 2021. Launched as a delivery-only service by University of Chicago business student — and now CEO — Mike LaVitola in 2014, the company quickly moved into brick-and-mortar by reinventing the standard convenience store with smart merchandising, a hip atmosphere and a novel digital component. Customers can either browse Foxtrot’s curated selection of local, natural, emerging and conventional products in-store or shop its menu online, with doorstep delivery guaranteed in less than one hour. For those not local to a Foxtrot location, a curated selection of gift bundles is also available for nationwide shipping through the retailer’s Ship Shop platform.

Related:Foxtrot melds digital and experiential for maximum convenience

"Our D.C. openings are the culmination of several years exploring neighborhoods, meeting with local makers, and tasting all the best this amazing city has to offer,” said LaVitola. “We're looking forward to introducing our unique blend of curation and convenience to Washingtonians.”

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Foxtrot will be celebrating its grand opening in Georgetown with several on-location activations and giveaways that highlight local brands and the values of Foxtrot.

 

Both new D.C. stores will feature expansive floor plans, generous outdoor patio areas, a coffee bar, an extensive selection of beer and wine curated by Foxtrot’s in-house sommelier and an all-day café offering seasonal chef-prepared foods, including a mapo tofu bowl and pork and chili tacos created exclusively for the stores by locally celebrated chef Erik Bruner Yang.

Foxtrot will include local D.C. brand favorites Ice Cream Jubilee, Vigilante Coffee, Mason Dixie, Pluma by Bluebird Bakery and ANXO Cider, to name a few. Dedicated to supporting local producers in all its stores, Foxtrot’s team spent months testing, vetting and meeting D.C. makers one-on-one to learn more about their products. The company also recently concluded its inaugural Up and Comers Small Makers Awards in search of the next great brands. Northern Virginia-based Surprisingly Baked, indulgent cookies with a “surprise” inside, was voted as the D.C.-area fan favorite, earning them $8,000 in marketing support and placement in Foxtrot’s D.C. stores upon opening.

Related:Foxtrot Market closes $42 million Series B funding round

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Both new D.C. stores feature a coffee bar and an extensive selection of beer and wine curated by Foxtrot’s in-house sommelier.

With every delivery order made at the Georgetown store on Monday, March 1, and Tuesday, March 2, Foxtrot will donate the delivery fees to the Power of 10 Initiative, the restaurant industry non-profit initiative created by Chef Yang, whose mission is to bring restaurant workers back to work and provide access to food for those who need it the most. Additionally, Foxtrot will be celebrating its grand opening in Georgetown with several on-location activations and giveaways that highlight local brands and the values of Foxtrot.

In February, the retailer closed a $42 million Series B funding round, led by David Barber’s Almanac Insights and Monogram Capital Partners. Additional investors include celebrity chef and restaurateur David Chang, sweetgreen co-founder and CCO Nicolas Jammet and former CEO of Whole Foods Walter Robb. 

Because of Foxtrot’s small footprint, the stores can more easily fit into dense urban residential areas, enabling convenient in-store shopping and local delivery. “We’ve seen a lot of interest from developers wanting to partner with us to bring Foxtrot to other parts of the country as part of their multiuse or office buildings,” LaVitola said.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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