Sponsored By

Giant Eagle sweetens myPerks amid grocery price inflation

Special pricing extended to customer rewards program members

Russell Redman

May 31, 2022

2 Min Read
Giant_Eagle_curbside_pickup_center_store_1.jpg
MyPerks members will have access to special pricing that offers savings of up to 20% on more than 1,000 items across the store, Giant Eagle said.Giant Eagle

Giant Eagle has enhanced its myPerks customer loyalty program to bring shoppers more savings as they contend with elevated food prices due to high inflation.

Effective immediately, myPerks members will have access to special pricing that offers savings of up to 20% on more than 1,000 key competitive items across aisles at Giant Eagle and Giant Eagle Market District supermarkets, the Pittsburgh-based grocer said Tuesday. Giant Eagle noted that the new, lower prices are aimed at helping customers manage their grocery expenses while still being able to buy the products most important to their households.

“The past two years have been challenging for our communities, and we recognize that value has become a necessity for our guests who are trying to maintain their budgets,” Jannah Jablonowski, a Giant Eagle spokesperson, said in a statement. “The understanding has inspired the launch of myPerks as we push beyond a traditional loyalty program to deliver a meaningful value platform that supports our guests through today’s challenges and gives Giant Eagle the ability to expand and grow benefits as the world continues to shift, presenting new challenges for consumers.”

Giant Eagle myPerks reward program-logo.pngMyPerks members earn one Perk and myPerks Pro members earn 1.5 Perks per dollar spent, with both tiers offering additional Perks per gallon of fuel and store brands purchased. (Image courtesy of Giant Eagle)

Related:Giant Eagle earns Ecolab Science Certified seal for safety

Items with the myPerks pricing are identified by a blue shelf tag, which will show the lower price available to members. More than 1,000 national-brand and Giant Eagle-brand items throughout the store — including meat, dairy and produce — will carry the special myPerks pricing, namely in departments that have been notably impacted by inflation, according to Giant Eagle.

Earlier this month, the U.S. Bureau of Labor Statistics (BLS) reported that April’s food-at-home Consumer Price Index climbed 10.8% year over year, surpassing the 10% uptick in March, which marked the largest 12-month increase since March 1981. Monthly gains in the food-at-home index also have remained sharp thus far in 2022, rising 0.9% in April after gains of 1.5% in March, 1.4% in February and 1% in January.

Giant Eagle added that it also has extended the expiration of all Perks through the end of 2022, giving customers with more time to accrue Perks and maximize savings. Every 50 Perks earned gets members $1 off their grocery or gas purchase.

“We are hopeful that our latest effort, the launch of myPerks pricing, will help ease the pressure of inflation for our guests who have been making difficult decisions about how to stretch their dollars,” Jablonowski commented.

Related:Giant Eagle enlists IoT system to help keep food fresh and safe

Overall, Giant Eagle operates approximately 475 food and convenience stores, including over 200 supermarkets, across western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like