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Publix opens another GreenWise Market in South Carolina

Two more locations set to make debut next week in Florida

Russell Redman

December 4, 2019

2 Min Read
GreenWise Market-Publix-South Carolina.jpg
Publix now has two GreenWise Markets in South Carolina.Publix

Advancing its small-format store concept, Publix Super Markets today opened its fourth GreenWise Market, in Lexington, S.C.

Publix said Wednesday that the 21,400-square-foot store, at 5336 Sunset Blvd. in the Lexington Marketplace shopping center, marks its second GreenWise location in South Carolina. So far, the Lakeland, Fla.-based supermarket chain has announced 12 GreenWise stores, which focus on specialty, natural and organic foods as well as local offerings.

Four of the dozen locations are outside Florida. Publix opened a 21,500-square-foot GreenWise in Mount Pleasant, S.C., on May 23 and a 28,000-square-foot GreenWise on June 27 in Mountain Brook, Ala. Also slated to open this year is a GreenWise store in Marietta, Ga., though the company hasn’t given a timetable.

GreenWise Market-Publix-Lexington SC.jpgPhoto: The "Care" section at the Lexington GreenWise Market focuses on health and wellness. (Photo courtesy of Publix)

Most recently, Publix announced plans to open a GreenWise Market in St. Augustine, the concept’s eighth Florida location, in 2021. Publix opened the first GreenWise store, a 29,000-square-foot outlet, in Tallahassee in October 2018.

Due to open next week, on Dec. 12, are GreenWise Markets in Lakeland (25,483 square feet, in the Lakeside Centre shopping center) and Boca Raton (27,750 square feet, in The Shoppes at Lake Miriam Crossing), Fla. The company also plans GreenWise locations for Fort Lauderdale, Odessa, Ponte Vedra Beach and Tampa, Fla. The Ponte Vedra Beach store is expected to open in 2020 and the Tampa store in 2021. Opening time frames haven’t been announced for the other stores.

Related:Publix targets Florida for another GreenWise Market

“Our GreenWise Market team is very excited to bring this new shopping experience to Lexington and the greater Columbia community,” Publix President Kevin Murphy said in a statement. “Our customers can expect to find unique and local products, as well as a gathering place for small meetings.”

Like other GreenWise locations, the Lexington store is organized into “experience zones” labeled as “Eats,” “Finds,” “Care” and “Pours.” At the beverage bar, for example, customers can enjoy wine, local craft beer, kombucha, locally roasted coffee, tea, and smoothies. The new store also features a multi-panel, community-themed mural by local artist and architect Wayne Rogers.

Targeted at foodies and consumers following healthy lifestyles, GreenWise Markets offer house-made products like smoked meats and sausages, store-prepared meals and grab-and-go food (made with antibiotic-free meats and organic cheeses and including vegan options); gourmet treats; organic produce; body care products; natural vitamins and supplements; and bulk items. Customers can eat or drink in the store’s seating area or do so as they shop.

Related:Sales climb in third quarter at Publix

Shoppers, too, can sign up for GreenWise Market Rewards, a loyalty program that provides personalized offers and digital coupons. The rewards can be redeemed only at GreenWise stores.

Publix said it will continue to seek sites for more GreenWise stores across its Southeastern market area. Overall, the grocery retailer operates 1,239 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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