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Whole Foods debuts Amazon One payment in LA, NYC

Palm-scanning technology now at selected stores in four states

Russell Redman

May 23, 2022

3 Min Read
Whole Foods-Manhattan West store.jpg
The Manhattan West Whole Foods store in New York City, which opened in July 2020, started offering Amazon One palm-scan payment last week.Whole Foods Market

Amazon has rolled its Amazon One contactless payment system, which uses palm-recognition technology, to a fourth state for Whole Foods Market.

The Silver Lake and Irvine, Calif., Whole Foods stores last week became the chain’s first Los Angeles-area locations introduce Amazon One as a payment option, Seattle-based Amazon said. With the technology, customers at those stores can pay for their groceries by scanning their hand on the Amazon One palm reader at checkout.

Plans call for the Whole Foods in Playa Vista, Calif., to launch the technology in the coming weeks, according to Amazon, which noted that Amazon One’s LA debut comes after the palm-scanning payment platform went into operation earlier last week at the Manhattan West Whole Foods store in New York City.

Amazon One-palm scan payment.png

Amazon One scans a person’s unique palm signature to provide a fast, contactless way to enable checkout and payment at a store as well as such functions as presentation of a loyalty card and secure entry.

Amazon One premiered at Whole Foods at the Madison Broadway store in Seattle in April 2021 and subsequently rolled out to Whole Foods stores in West Seattle, Interbay, Westlake, Kirkland, Lynnwood, Roosevelt Square and Redmond, Wash.

Then this past April, Amazon One launched in southwestern Austin at the Whole Foods store in the Shops of Arbor Trails shopping center. That was followed by Amazon One deployments at four other Whole Foods locations in Austin (downtown Austin, East Austin, Domain Northside and Gateway Shopping Centers) and at two others in Bee Cave and Cedar Park, Texas.

Related:Amazon One palm-scan checkout rolls out to Whole Foods in Austin

Amazon One employs custom-built algorithms and hardware to scan a person’s unique palm signature and provide a fast and contactless means of enabling everyday activities such as checkout and payment at a store, presentation of a loyalty card, and secure entry at sites like a store, stadium or workplace. Customers sign up for the service at a special kiosk or device in participating stores, and enrollment takes less than a minute, according to Amazon. After inserting their credit card, shoppers hold their palm over the device and follow the prompts to pair the card with their palm signature, which is built in real time via computer vision technology. Customers can enroll with one palm or both.

Amazon One palm reader-screen closeup.png

Payment using Amazon One takes about a second or so, according to Amazon.

Once the signup process is done, customers can use Amazon One to pay at participating Whole Foods stores. Payment using Amazon One takes about a second or so, Amazon said. Shoppers who have previously signed up for Amazon One at an Amazon store may need to reinsert their credit card one time at an Amazon One device at Whole Foods to use the service in those stores. Enrollees also have the option to link their Amazon One ID with their Amazon account to get their Prime member discount and benefits at Whole Foods.

Related:Whole Foods Market adopts Amazon One palm-scanning payment service

Amazon One builds on the Amazon’s Just Walk Out cashierless technology pioneered at Amazon Go convenience stores and, more recently, deployed at Amazon Fresh supermarkets. Amazon Fresh also offers the Amazon Dash Cart smart shopping cart at 16 of its 30 locations, with the rest of the banner’s stores providing Just Walk Out shopping. Whole Foods currently offers Just Walk Out at two stores, with the technology making its debut at the chain’s Glover Park store in Washington, D.C., in late February, followed a month later by another new Whole Foods store in Sherman Oaks, Calif. providing Just Walk Out functionality.

Overall, Austin-based Whole Foods, an Amazon subsidiary, operates 514 U.S. stores in 43 states.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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