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Interactive: Shopping by Gender
Issues & Trends

Interactive: Shopping by Gender

Women are more influential in food categories that involve the whole family, while men most influence the categories that they consume on their own: cold beverages (non-beer) (87%), salty/sweet snacks (83%), cereal (83%), ice cream (82%), frozen snacks/appetizers (79%) and beer (79%), according to Men’s Health."Men are less influenced by the environmental impact, recycling and sustainability than women," said Brad Hanna, senior vice president, group account leader for Barkley.Men are more likely to stick to a shopping list than women, said Brad Hanna, senior vice president, group account leader for Barkley.

 

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