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Price Rite brings latest format to more stores

Rebrands coming in early 2020 for locations in Mass., N.Y. and R.I.

Russell Redman

January 29, 2020

2 Min Read
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At the redesigned Price Rite stores, customers will find high-quality meat offerings, with brands such as Certified Angus Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken and Oasis Halal.Price Rite

Price Rite Marketplace has rolled out its new look and enhanced shopping experience to another five stores in Massachusetts under a 16-month-old rebranding program.

The Wakefern Food Corp. banner said grand reopenings were held this weekend at Price Rite stores in Chicopee, Pittsfield, Springfield, West Springfield and Westfield, Mass. Store redesigns include new décor and a more vibrant color palette, a farmer’s market-style produce department, LED lighting, improved signage and new self-service checkouts.

Merchandising that bolsters Price Rite’s discount focus, however, is at the heart of the rebranding. For example, a new area called the Drop Zone showcases hot deals, special buys and “must-have” products typically priced at $5 or less. The Keasbey, N.J.-based grocery chain said the Drop Zone makes it easier for customers by putting eye-catching offers in one spot.

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Price Rite redesigns include a farmer’s market-style produce department.

Price Rite also has pared everyday prices on hundreds of items storewide via its Amazing Value! offers and is serving up weekly deals under the new Spot on Savings! program, which highlights discounts with bright red spots that pop out in aisles.

“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at our rebranded stores,” Price Rite President Jim Dorey said in a statement. “We are excited to bring this streamlined shopping experience to our shoppers in Chicopee, Pittsfield, Springfield, West Springfield and Westfield.”

Related:Podcast: Price Rite’s Jim Dorey on ramping up a revamp

The upgraded Massachusetts locations followed rebrands at five Maryland stores — in Baltimore, District Heights, Hyattsville, Rosedale and Woodlawn — launched in November. Plans call for Price Rite to complete updates to more stores in Massachusetts, New York and Rhode Island early this year.

Price Rite announced the rebranding plan in September 2018 with pilots at three stores in Pennsylvania. The rollout of the new store concept picked up during 2019 as 35 more locations were upgraded in Connecticut, Pennsylvania, Massachusetts, New Hampshire, New York and Maryland.

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Key features of Price Rite's new concept include a bakery department with a dessert case called The Sweet Spot and a wider selection of the Wholesome Pantry private label line.

Other key features of the concept include a new bakery department with a dessert case called The Sweet Spot and a wider selection of the Wholesome Pantry private-label line, which offers free-from, organic, natural and gluten-free options. Customers, too, will find high-quality meat offerings, with brands such as Certified Angus Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken and Oasis Halal, part of the “Fresh New Finds!” at the rebranded stores. The retailer also offers a double-your-money-back guarantee on Price Rite-brand products.

Related:With new look, Price Rite reimagines shopping experience

Currently, Price Rite Marketplace has 64 stores in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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