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Hy-Vee’s New Store Has Room For Mom

Hy-Vee’s New Store Has Room For Mom

URBANDALE, Iowa — Along with a full-service restaurant and oatmeal bar, Hy-Vee’s new store here features another first for the chain: a mother’s room.

Catering to breastfeeding moms and parents who simply need a break, the room is equipped with a rocking chair, magazine rack, electrical outlets and children’s toys.

The lounge has received rave reviews from parents. Among the comments posted on the Hy-Vee Facebook page: “Just want to let you know that your mother’s room is a HUGE hit with a few FB groups (including the La Leche League group). It is always fantastic when a business invests in a family friendly atmosphere! Thanks!”

More Hy-Vee news: Hy-Vee Adds 'Killer Brownies'

“Awesome! Way to promote breastfeeding by going baby friendly!”

“This makes life so much easier and makes me more likely to return and tell all my friends and family!”

The 93,000-square-foot store, Hy-Vee’s largest, opened Aug. 14. It features the Market Fresh Grille, a casual dining spot that converts to a full-service restaurant; a sushi bar with seating; a coffee shop/lounge area with stone fireplace; a fruit and juice bar; pizzas fired in a wood stone oven; a large wine and spirits shop; and an expanded housewares section.

(See the Sept. 3 issue of SN for a detailed profile of the store.)

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