ATLANTA -- Little Debbie snack cakes and Nestle ice cream novelties have joined with the Turner Home Entertainment here for summer promotions centered around characters from the Cartoon Network.McKee Baking Co., Collegedale, Tenn., which markets...
What a difference a couple of years can make in the Efficient Consumer Response-driven 1990s.In 1994 it was big news when brand marketers such as Lever Bros., Dial Corp. and Procter & Gamble said they had cut sales forces and outsourced in-store...
LOS ANGELES -- With dramatic growth in attendance and several key product announcements, the second annual Electronic Entertainment Exposition, held here May 16 to 18, may have been a watershed event in the development of the interactive...
LARCHMONT, N.Y. -- D'Agostino Supermarkets here used a Mother's Day promotion to boost its private-label cereal sales.The cover of the chain's in-store circular pictured a cereal breakfast complete with juice, toast and fresh fruit. The ad began...
Your May 6 issue is one of the best ever. Certainly [Senior Editor] David Orgel deserves accolades for his in-depth interviews ...
WILLINGBORO, N.J. -- A group of independents in the Philadelphia area has branded its produce and meat programs as a way to...
CINCINNATI -- Matrixx Marketing here is helping the Gatorade Co. division of Quaker Oats further develop its consumer data base...