Shopper Visiontool helps both retailer and manufacturer to look at the category the way the consumer sees it."-- Joe Kossow, category manager, Johnson & Johnson's Consumer Products, speaking about new category analysis software for its salespeople...
The top-three brands of canned ground coffee in St. Louis surged in dollar sales in the last year, while the fourth, fifth and...
CINCINNATI -- Procter & Gamble Co. here has teamed up with several of its retail partners to reach consumers via a new...
Even though the grocery industry has embraced the Efficient Consumer Response effort, the driver in the process, category...