Pet Project-marketing means marketing the store as well as the product solution. This is a big mind-shift."-- James von der Heydt, Ralston Purina Co., speaking at the Gemcon conference April 1 in Jacksonville, Fla. See story on Page 26.
Assessment Dismay ay the letter in the [April 15] issue, "Assessing Fleming." I have been a Fleming independent retailer for the last 16 years and prior to that a private-label buyer for a large chain for 10 years. I've seen both sides of the...
Convenience is primarily what lures a grocery shopper to a particular supermarket, while price generally guides which items that customer will purchase, according to a national consumer study by A.C. Nielsen, Schaumburg, Ill.Shoppers also are...
PORTLAND, Ore. -- Fred Meyer here perked up sales during its introduction of Starbucks coffee ice cream through newspaper advertising and in-store signage.."If you love the flavor of coffee . . . and rich, creamy ice cream . . . you'll love these...
ANAHEIM, Calif. -- Makers of natural food products lack a plan to market their brands through the food trade. Some 1,500...
SAN FRANCISCO (FNS) -- Representatives of the seafood industry and of the environmental movement squared off in a dispute over...
News & Solutions national shopper studye should be a top priority of America's supermarkets, according to the findings of an...