CHICAGO -- A mastery of information technology may be critical to the process of bringing products to market, but its effectiveness can be severely limited if the brand marketer doesn't get its retailer relationships right.This point of view...
Sales Treke are seeing direct impact with field people as they travel."-- Bill Antoskiewicz, director of sales operations, on implementing high-tech sales force automation tools at Ralston Foods, St. Louis. Page 23.
Many retailers and wholesalers no longer regard the mainframe computer as a monolithic fixture of the past but instead as a valuable link in today's new-generation information networks.A growing number of companies are redefining the role of the...
Low-fat products are continuing to gain in popularity, representing the majority of some category sales in supermarket dairies, according to analysis of scanning data from A.C. Nielsen, Schaumburg, Ill.Fat-free products in particular are gaining...
DALLAS -- The supermarket food-service community is beginning to buzz about Eatzi's, a new home meal replacement concept here that is attracting industry attention as well as vigorous sales.The creators of the 8,000-square-foot retail facility...
For precut fresh produce, the future isn't cut and dried. Six retail produce experts and a packaging supplier representative, assembled by SN for a roundtable discussion on precut's prospects, said the category is racing down a course of growth...
Entertainment marketing keeps getting more creative and more sophisticated. Brand marketers can gain incremental sales by hooking up with the right property at the right time and in the right place. More than ever, the right place is at retail. As...
ARCADIA, Calif. -- Vons Cos. here looked to score big with its core shoppers with a Super Bowl promotion through which consumers received free groceries just in time for the big game.In the promotion, Vons Club and Pavilions ValuePlus Club members...
HIGHLAND, Ind. -- Health and beauty care sales increased 12% at a Strack & Van Til unit after 500 retail prices were reduced to match Wal-Mart and Target's pricing. The HBC volume was boosted at a 90,000-square-foot Lansing, Mich., Cub Foods...
Shoppers snatching the advertised pasta and tomato sauce off an endcap likely will have to push their carts down an aisle to get olive oil.Despite the commodity's rising popularity, continued price hikes have tarnished its luster as a promotional...