ABC Video, Tropicana Team for BTShere and Tropicana Products Sales, Brandenton, Fla. have teamed up on a back-to-school promotion featuring the upcoming "Schoolhouse Rock" home video releases and Tropicana Season's Best juices. The promotion...
OAKLAND, Calif. -- Safeway here reported increased sales and earnings in the second quarter and first half ended June 17 -- despite a nine-day strike in April that affected 208 of its northern California stores.For the quarter, the 1,057-store...
CHICAGO -- Choosing retailer allies for category management is an inexact science at best, but Mott's U.S.A. is developing the tools it says will move it out of the realm of educated guesswork and closer to fact-based decisions.Last month, the...
Video cross-promotions have found a home in supermarkets. After years of trial and error -- and years of retailer skepticism -- the cross-promotion of video titles with other supermarket products has gained a high level of acceptance, and is...
CLEVELAND -- "We only prosper if the retailer prospers," says Edward Fruchtenbaum, president and chief operating officer of...
SAN JOSE, Calif. -- Taste, freshness and creative marketing will drive consumers into the dairy aisles of savvy retailers...