There's been a lot of progress in electronic marketing over the years. But there's a lot of important work to be done for more progress to take place. First of all, these in-store promotion programs will not reach their full potential until makers...
NEW YORK -- Brokers are using information technology to solidify their position in the new marketplace created by Efficient Consumer Response business practices. As the marketplace changes from a "push" to a "pull" way of doing business, "brokers...
McCLEAN, Va. -- Grocers could sweeten their bottom lines by treating themselves to more candy promotions, according to a recent study conducted for the National Confectioners Association here.When looking at promotion, candy is one of the best...
CARMEL, Ind. -- O'Malia Food Markets here ran a truckload promotion that has got President Danny O'Malia's wheels turning.Conceived by Ron Williams, bakery director, the promotion, entitled "A different kind of truckload sale," was recently rolled...