UNIVERSAL CITY, Calif. -- Cross-promotions can be used as effectively on relatively unknown video products as they are with the big hits, said Andrew Kairey, senior vice president of sales and marketing at MCA/Universal Home Video here. SN talked...
CLEVELAND -- If you're planning a party in Texas, stop by one of the supermarkets operated by H-E-B Grocery Co., San Antonio. American Greetings here is developing an interactive kiosk for party goods at H-E-B. It will enable shoppers to plan...
MINNEAPOLIS -- Five months after its $2.6 billion acquisition of Pet Inc., Pillsbury Co. here has embarked on a sweeping broker consolidation it says will strengthen and unify its go-to-market force and rewrite the rules of broker management.A...
CHICAGO -- Crafty supermarket operators can use premium private labels as a tool in their arsenals to win back sales lost to other retailers, according to private-label industry officials.Industry executives expect sales of premium private labels...
TACOMA, Wash. -- Brown & Haley here plans to ring in the holidays with a cross-merchandising program with some pop to it.Haley...
There's been a lot of progress in electronic marketing over the years. But there's a lot of important work to be done for more...
NEW YORK -- Brokers are using information technology to solidify their position in the new marketplace created by Efficient...