McDonald's Tests Home Deliveryd's is testing home-delivery service in 80 restaurants in its Norfolk, Va., region.The test, which was initiated by the regional office, was begun early in the fall and will continue for the foreseeable future, said a...
NEW YORK -- Brand marketers can use data from retailers' frequent-shopper programs to test and evaluate consumer promotions.By...
CHICAGO -- Brand marketers are ready to launch their first supermarket promotions through Information Resources Inc.'s scanner...
The time is ripe for top-quality Chilean tree fruit.Retailers in different markets searched this year for ways to bring...