Exceptional and popular television programming eventually finds its way to video. Why are these properties appealing prospects? Experience has shown that they are attractive because the selection covers a broad consumer base -- and with the right...
A veritable who's who of brand marketers is tapping into the expanding market of college students with the intent of setting up lifelong relationships.Sampling is emerging as their key promotional tool to build brand awareness and create loyalty...
ANNAPOLIS, Md. -- The National Promoflor Council here is offering point-of-purchase materials for its Think Flowers campaign.clock, danglers, window decals and a life-size Buzz cutout.The materials will be available until May 17. Due to concerns...
DALLAS -- As produce executives face the brave new world that technology offers, another acronym is turning up in their...
ST. LOUIS -- Since 1961, when Michelob first appeared in bottles, Anheuser-Busch here has used its packaging to build the image...
MANUFACTURER OUTLOOKBURBANK, Calif. -- Buena Vista Home Video here has unveiled an ambitious lineup of video releases designed...