NEW YORK -- Don't take supermarket retailers for granted when planning consumer promotions, advises trade consultant Frank Saulsbury. The consumer is the first consideration, but the retailer must be integral to the plans. "Only then can you...
ELMHURST, Ill. -- A sweepstakes conducted with Jewel Food Stores for a free ski trip helped to build brand awareness for Keebler Co., based here. "Jewel is the biggest chain in the Chicago market and draws the most customers. By promoting our...
McDonald's Tests Home Deliveryd's is testing home-delivery service in 80 restaurants in its Norfolk, Va., region.The test...
NEW YORK -- Brand marketers can use data from retailers' frequent-shopper programs to test and evaluate consumer promotions.By...
CHICAGO -- Brand marketers are ready to launch their first supermarket promotions through Information Resources Inc.'s scanner...