Customers aren’t looking for cupcakes with techno-colored frosting or generic birthday cakes. When in-store bakery shoppers splurge, they want a sophisticated product with limited artificial ingredients, and preferably one with a story to tell. If a bakery can deliver the goods over the holidays when shoppers are more likely to take a chance on the in-store bakery, bakeries can win a regular client in the process.
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Contact: Desiree Torres Desiree.Torres@penton.com
