Cold pressed juices; coconut water as an ingredient; and water sourced from plants are trending in the natural and organic beverage space, Kathryn Peters, EVP of SPINS told attendees of the Bevnet Beverage Entrepreneur & Innovation Conference, Thursday.
“Coconut water is breaking into segments like coffee, tea, lemonade, energy drinks and more,” said Peters. “Waters that are plant sourced from cactus, olives, artichoke, tree sap and watermelon” are also on an upward trajectory, along with “drinks with social responsibility at their core.”
The fastest growing segments of natural beverages (which include organic drinks) by dollar volume are ready-to-drink coffee (71%), refrigerated vegetable juices and blends (45%) and alternative sweetened soda (29%), according to SPINS. Those exhibiting the sharpest declines are energy or functional beverages (-26%), non-alcoholic sparkling beverages (-18%) and flavored water (-8%).
Consumers are also interested in beverages with protein for weight management, and aloe and vinegar for digestive health, said Laura McCord, senior director of retail growth solutions at Kehe, who also presented at the show.
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