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Publix promotes John Goff to senior VP of retail operations

Matt Crawley tabbed to take over as Miami division VP

Russell Redman

September 9, 2021

2 Min Read
Publix_store_banner_closeup.jpg
The promotion of John Goff stems from Publix's elevation of Kevin Murphy, the previous retail operations senior VP, to the supermarket chain's president in 2019.Publix Super Markets

John Goff has been named senior vice president of retail operations at Publix Super Markets, and his role as Miami division vice president will be assumed by Atlanta division regional director Matt Crawley.

Lakeland, Fla.-based Publix said Thursday that both promotions will become effective on Jan. 1.

“John and Matt are both seasoned, high-energy leaders with a passion for people and helping their teams grow,” Publix President Kevin Murphy said in a statement. “Their ability to motivate associates to give their personal best and deliver the highest level of service will play a critical role in preparing Publix for future growth. We are excited to see all they will accomplish in the next steps of their careers.”

John_Goff-Publix.jpg

The promotion of Goff (left) stems from Murphy’s ascension to Publix president at the start of 2019. Murphy was serving as senior VP of retail operations when Publix announced his appointment as president in October 2018. Current CEO Todd Jones had previously held the president’s title.

The 48-year-old Goff began his career at Publix in 1991 as a front service clerk in Jacksonville, Fla. After working in various positions, he was promoted to store manager in 2005 and then to Jacksonville division district manager in 2010. Publix appointed Goff as Miami division regional director in 2014 and elevated him to division vice president in 2019.

Related:Publix plans first store in Kentucky

Matt_Crawley-Publix.jpg

Crawley (left), 53, started at Publix in 1987 as a grocery clerk in Bradenton, Fla. He served in a range of posts before being promoted to store manager in 1995. The supermarket chain promoted him to Atlanta division district manager in 2001 and to his current position as Atlanta division regional director in 2014.

Overall, Publix operates 1,282 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. The company plans to enter its eighth state, Kentucky, with a new store slated to open in Louisville in 2023.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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