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NuVal Seeks Name for New Label

QUINCY, Mass. — NuVal here is planning to launch an informational label that will be posted alongside its nutrition scores on store shelves, and is asking consumers to propose a name for the label.

Nuval’s widely used scoring system, which rank foods on a scale of 1-100 based on overall nutrition, is employed by such chains as United Supermarkets, King Kullen, Price Chopper, Raley’s, Giant Eagle and K-VA-T, among others. The new labels will say whether foods are gluten-free, organic, or a good source of fiber or protein, among other claims, in order to “help those with specific health conditions or dietary restrictions, who may need a little more information while grocery shopping,” NuVal said on its Facebook page.

REFRESH blog: NuVal Answers Criticism

The Facebook post said that until Aug. 8, NuVal is asking all consumers, including those who may not be near a participating NuVal retailer, to propose a name for the new label. The consumer who submits the winning name will receive a $250 Visa Gift Card.  Name submissions can be emailed to [email protected] with the subject line “NuVal Attribute Program.”

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