SEATTLE — To draw attention to its Healthy Kids initiative, through Aug. 13 PCC Natural Markets here is offering shoppers a chance to win one of three PCC gift cards — two for $50, one for $100 — by simply “liking” the Facebook page devoted to the initiative.
The initiative is designed to rally “children, parents, schools and our community to cultivate a healthy future for the next generation,” PCC wrote on its website at www.pccnaturalmarkets.com/healthykids. “Our vendors, key partner organizations and dedicated staff are teaming up to teach healthy habits and improve the diets of local children.”
Related story: Cutting the Fat: The Fight Against Childhood Obesity
PCC has received support from Seattle-area school districts, Seattle Parks and Recreation, Seattle Children's Hospital, WNBA team Seattle Storm and other groups and institutions.
The Healthy Kids website section offers kid-friendly recipes, giveaways, tips for having fun with food, updates on community events and information on appearance by the PCC Kid Picks Mobile. At PCC’s nine stores, children 12 and younger can receive a free serving of a fruit or vegetable of their choice every time they visit.
Read more: Retailers Make Meals Kid Friendly
In addition PCC puts an increased focus on fresh fruits, vegetables, proteins and dairy at its Kid Picks taste-testing events; offers a variety of week-long summer camps that explore healthy diets and global cuisines as well as cooking classes for kids year round; sponsors and hosts dozens of family-friendly events throughout the year; and provides direction on projects parents can do with kids, including crafts that call for ingredients most likely available in the fridge or pantry.
“We hope this initiative boosts awareness of the value of good nutrition and results in a lifetime of wellness for the thousands who will participate at home, at school and in our stores and communities,” PCC added.
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