Just in time for the cold-and-flu season, Dorothy Lane Markets, Dayton, Ohio, has launched a private label vitamin loyalty club.
Shoppers who buy any four DLM-brand supplements will get $5 off their next purchase. The club runs through April 30.
In other DLM news, the retailer has created a Facebook page dedicated to its fresh made bakery cakes.
Additionally, it has remodeled its cooking school and renamed it the “DLM Culinary Center.”
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