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Digital Deal Spans Shopping Trips, Retailers

ENGLEWOOD CLIFFS, N.J. — Unilever has launched a unique digital promotion that extends savings to shoppers across multiple shopping trips and retailers.

The “One or Many” promotion, powered by paperless grocery service SavingStar, gives shoppers $5 back after they spend $20 in total on any Unilever products through Thanksgiving day.

Shoppers can access the deal on Facebook via Unilever’s “Making Life Better" page or directly on To redeem the offer, users must register their supermarket loyalty card with SavingStar. It then links the deal to all registered cards.

Read more: Raley’s Launches Loyalty Card

At the store, shoppers swipe their loyalty card when they buy Unilever products. When the $20 goal is reached, SavingStar enables shoppers to cash out their $5 savings with a direct deposit to any bank or PayPal account, as an Amazon gift card or as a donation to American Forests to help plant trees.

“What distinguishes this promotion is the incredible range of products — more than 10,000 units of products consumers know, love and trust — the combination of savings over multiple trips and retailers and the ability to connect to retail loyalty cards,” said Christine Cea, senior director, marketing communications for Unilever, in a statement.

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