Skip navigation

Safeway Pinterest Promo Off to a Good Start

PLEASANTON, Calif. — Safeway is having success with its first Pinterest promotion.

More than 4,000 of its Facebook fans “liked,” and nearly 300 commented on, a Safeway Facebook post announcing a Pinterest sweepstakes to win a daily $50 Safeway gift card.

To enter, consumers must “pin” one or all of eight Safeway dessert recipes — including pumpkin pie, owl cake, apple tarts and sugar cookies — to their personal Pinterest page. They also need to provide their email and let Safeway know which recipe they pinned.

More news: Albertsons Holds Pinterest Recipe Contest

Pinners can enter every day for another chance to win.

The retailer will award a $50 Safeway gift card once per day at random through Jan. 2. The promotion launched Dec. 11. Pinterest is an online pinboard that lets members create and manage theme-based image collections such as recipes and hobbies.

Suggested Categories More from Supermarketnews
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.